Updating your Goals as a Child Care Provider
As early childhood professionals, we must constantly set new goals for our child care programs and try to stay ahead of new trends within our field. We need to strive to mentally absorb the all...
How do you produce positive change as a leader in the early learning field? For Shannon, the answer begins with self-awareness and connection. “You need to be aware of who you are and how you show up in the world,” she says. “You inspire others when you interact with kindness, show respect and share perspectives. Even if you disagree, having conversations builds connections.”
That philosophy has shaped Shannon’s roles as Program Operations Director at the University of New Mexico Early Childhood Services Center and as Secretary of the Governing Board at the Council for Professional Recognition. Over the past three years, she has worked beside fellow leaders to expand opportunities for early childhood educators pursuing the Child Development Associate® (CDA) Credential™. At the center of Shannon’s leadership approach is the belief that growth happens through relationships, reflection and lifelong learning.
Shannon’s passion for education began long before her professional career. “I was very inquisitive as a child,” she recalls. “My parents inspired me by encouraging me to write about my experiences whenever we took family trips.” Those early writing exercises taught her an important lesson: experiences create knowledge that can be shared to help others grow. “I want everyone to know the wonder of pushing yourself, so you continue to learn and grow,” Shannon says. “The benefits you receive create ripples that benefit the people around you as well.”
That mindset became the foundation of both her personal and professional journey. After marrying shortly after high school and starting a family at an early age, Shannon’s focus shifted toward understanding child development through the lens of motherhood. “As a mom, I began to focus on the development of my children,” she says. “They became the center of everything I’ve studied and strived for over the past 27 years.” And as Shannon’s two sons grew up, she pursued higher education while balancing family responsibilities. She earned a bachelor’s degree in family and child consumer sciences, followed by a master’s degree in early childhood and special education, and later a doctorate in philosophy of education with an emphasis on early childhood education.
Shannon’s professional journey reflects a deep commitment to children, families and the early childhood workforce, as well as an ability to grow and adapt throughout her career. She began in a pre-K classroom before transitioning into early intervention services, where she supported children and families one-on-one in their homes. She later served as a child care licensing specialist for the state of New Mexico and as a coach for pre-K teachers, helping educators strengthen their classroom practices and leadership skills.
These experiences paved the way for Shannon’s transition into statewide leadership roles in early childhood education. Eight years ago, she stepped into her current role as Program Operations Director, where she now leads the planning, development and implementation of statewide coaching and consultation services for early learning providers.
Despite the range of positions she has held, Shannon believes one principle has remained constant throughout her career: the importance of human connections. “I had to build a connection with whoever I was working with,” she explains. “It didn’t matter whether I was in the classroom, interacting with families in their homes or managing a large-scale program. The human factor always matters.”
Today, Shannon and a colleague support a statewide team of 80 education consultants who serve approximately 650 programs participating in New Mexico’s FOCUS quality rating and improvement system. These consultants provide on-site coaching, training and verification services designed to strengthen early childhood education programs across the state with Shannon’s guidance.
Although much of her work involves leadership at a systems level, Shannon remains deeply connected to the field itself. In addition to overseeing statewide initiatives, she provides coaching and assessment support for both her team and early care and education programs, ensuring educators receive meaningful guidance and support directly connected to classroom practice.
One of the most rewarding aspects of Shannon’s work is witnessing educators as they step into leadership roles of their own. She recalls a memorable experience with an assistant educator named Zoe, who transformed children’s natural curiosity about art into a meaningful sensory learning experience. “Zoe realized the children wanted to roll in paint and wanted to create that experience for them in the classroom,” Shannon recalls.
After collaborating with the lead teacher, Zoe covered the classroom in butcher paper, encouraged children to wear old T-shirts and invited them to dance, splash and explore paint freely. The activity became more than creative play—it evolved into an exploration of abstract art and the creative process. Zoe later expanded the experience by creating an immersive sensory station filled with shredded paper. “Watching Zoe engage children in these innovative ways made a real impact on me,” Shannon says. Moments like these reinforce her belief that empowering educators leads to better outcomes for children and families.
As a leader in New Mexico, Shannon is especially keen on expanding educational access for the state’s diverse and multilingual workforce. “I think all educators want to further their careers but sometimes find it challenging to do so,” she says. For many monolingual Spanish-speaking educators, pursuing higher education can feel intimidating or inaccessible. Shannon believes the CDA credential helps remove those barriers by offering flexible, multilingual pathways for professional growth.
One of her most significant accomplishments has been helping reestablish recognition of the CDA within New Mexico’s FOCUS quality rating and improvement system. “For some years before, the state had made a big push for educators to earn associate or bachelor’s degrees,” Shannon explains. “But many educators who weren’t native English speakers lacked the confidence to pursue higher education.”
Reintroducing the CDA into the state system created a more accessible pathway for educators to advance professionally while continuing to serve children and families. The change also opened the door for state-funded CDA scholarships. “Educators can now get their CDA for free,” Shannon says. “They can complete it at their own pace and in their preferred language.”
For Shannon, the achievement represents more than progress in policy on early learning. It also reflects the power of collaboration and relationship building. “I worked with Council CEO Dr. Calvin Moore and fellow board members as we held discussions with state leaders about the value of the CDA,” she says. “We presented fact sheets and data showing how the CDA would benefit the diverse educators and children in the state.”
The expansion of universal pre-K in New Mexico has created new opportunities—and new demands—for early childhood programs across the state. “Building the workforce to support many more children can be daunting,” Shannon admits. Still, she views the challenge as an opportunity to strengthen the profession and support the next generation of educators.
Her own life experiences have prepared her well for the task. “I think a lot of people discounted me at the start of my career because I was such a young mom,” she reflects. “But I managed to build a family and raise two boys, who are now fine young men, while advancing my education and moving up the ranks in the early learning field.” Now, Shannon explains that her greatest focus is helping others achieve their own goals.
For the coaches and educators Shannon leads, she hopes to model a form of leadership grounded in confidence, empathy and connection. “I want my consultants to see themselves as competent, confident leaders who can make connections with educators and inspire them to be leaders, themselves,” she says. “The teachers, in turn, will build connections in the classroom with the children and families they serve.” That ripple effect, she explains, reaches children and families in powerful ways that lead to positive outcomes.
At a time when the early leaning field struggles to grow quickly to meet rising demand, Shannon believes the solution begins with something deeply human: relationships. “We have to break down the barriers between educators, consultants and early childhood leaders, so we’re all learning and achieving together,” she says. “The early childhood education field needs to put humanity first and acknowledge how much relationships truly matter.” That’s why leadership for Shannon is not about authority or titles. It is about showing up with kindness, listening with respect and creating opportunities for others to grow, as she’s convinced. “That’s how you launch ripples of change that can benefit us all.”
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Vice President of Product
Mackenzie Pelland serves as Vice President of Product at the Council. In this role, she oversees the Council’s product strategy and portfolio, including credentialing programs, educational publications, professional development resources, and branded merchandise, ensuring offerings are sustainable and responsive to the evolving needs of early childhood educators and the broader early care and education field. Her work focuses on building scalable, user-centered products that strengthen quality and integrity across the Council’s credentialing, educational, and professional learning offerings.
Prior to this role, Mackenzie served as Director of ECE Observation Systems at the Council, where she oversaw the observation portion of the CDA® credentialing assessment process and led the ECE Observation Team. She also worked to support, refine, and strengthen the Professional Development Specialist community to better meet the needs of a diverse CDA® candidate population.
Before joining the Council, Mackenzie was Senior Director of Monitoring and Compliance Systems at Acelero Learning, where she led the development and execution of monitoring systems related to federal grant compliance, child care licensing, health and safety, incident management, and facilities compliance across Head Start programs nationwide. She also previously served as Program Accountability and Policy Implementation Manager at New York City’s Department of Education within the Division of Early Childhood Education.
Mackenzie is recognized as a credentialing specialist by the Institute for Credentialing Excellence. She holds a master’s degree in education policy from Teachers College, Columbia University, a Certificate in Education and Program Evaluation from Georgetown University, and a bachelor’s degree in politics and education from Occidental College.
Vice President of Strategic Alliances
Elisa Shepherd is the Vice President of Strategic Alliances at the Council, where she leads initiatives to advance the Council’s mission and strategic plan through designing, managing, and executing a comprehensive stakeholder relationship strategy.
With over 25 years of experience in early childhood education (ECE), Elisa has dedicated her career to developing impactful programs, professional development opportunities, and public policies that support working families, young children, and ECE staff. Before joining the Council, Elisa held numerous roles within the childcare industry. Most recently, she served as Associate Vice President at The Learning Experience and as Senior Manager at KinderCare Education, where she influenced government affairs and public policies across 40 states.
Elisa’s commitment to leadership is reflected in her external roles on the Early Care and Education Consortium Board of Directors, the Florida Chamber Foundation Board of Trustees, and as the DEI Caucus Leader for KinderCare Education. She has been recognized as an Emerging Leader in Early Childhood by Childcare Exchange’s Leadership Initiative.
Elisa earned a Bachelor of Science in Psychology with a focus on child development from Pennsylvania State University in State College, PA.
Chief Administrative Officer (CAO)
Janie Payne is the Chief Administrative Officer (CAO) for the Council for Professional Recognition. Janie is responsible for envisioning, developing, and executing initiatives that strategically manage talent and culture to align people strategies with the overarching business vision of the Council. Janie is responsible for driving organizational excellence through strategic talent practices, orchestrating workforce planning, talent acquisition, performance management as well as a myriad of other Human Resources Programs. She is accountable for driving effectiveness by shaping organizational structure for optimal efficiency. Janie oversees strategies that foster a healthy culture to include embedding diversity, equity, and inclusion into all aspects of the organization.
In Janie’s prior role, she was the Vice President of Administration at Equal Justice Works, where she was responsible for leading human resources, financial operations, facilities management, and information technology. She was also accountable for developing and implementing Equal Justice Works Diversity, Equity, and Inclusion strategy focused on attracting diverse, mission-oriented talent and creating an inclusive and equitable workplace environment. With more than fifteen years of private, federal, and not-for-profit experience, Janie is known for her intuitive skill in administration management, human resources management, designing and leading complex system change, diversity and inclusion, and social justice reform efforts.
Before joining Equal Justice Works, Janie was the Vice President of Human Resources and Chief Diversity Officer for Global Communities, where she was responsible for the design, implementation, and management of integrated HR and diversity strategies. Her work impacted employees in over twenty-two countries. She was responsible for the effective management of different cultural, legal, regulatory, and economic systems for both domestic and international employees. Prior to Global Communities, Janie enjoyed a ten-year career with the federal government. As a member of the Senior Executive Service, she held key strategic human resources positions with multiple cabinet-level agencies and served as an advisor and senior coach to leaders across the federal sector. In these roles, she received recognition from management, industry publications, peers, and staff for driving the creation and execution of programs that created an engaged and productive workforce.
Janie began her career with Verizon Communications (formerly Bell Atlantic), where she held numerous roles of increasing responsibility, where she directed a diversity program that resulted in significant improvement in diversity profile measures. Janie was also a faculty member for the company’s Black Managers Workshop, a training program designed to provide managers of color with the skills needed to overcome barriers to their success that were encountered because of race. She initiated a company-wide effort to establish team-based systems and structures to impact corporate bottom line results which was recognized by the Department of Labor. Janie was one of the first African American women to be featured on the cover of Human Resources Executive magazine.
Janie received her M.A. in Organization Development from American University. She holds numerous professional development certificates in Human Capital Management and Change Management, including a Diversity and Inclusion in Human Resources certificate from Cornell University. She completed the year-long Maryland Equity and Inclusion Leadership Program sponsored by The Schaefer Center for Public Policy and The Maryland Commission on Civil Rights. She is a trained mediator and Certified Professional Coach. She is a graduate of Leadership America, former board chair of the NTL Institute and currently co-steward of the organization’s social justice community of practice, and a member of The Society for Human Resource Management. Additionally, Janie is the Board Chairperson for the Special Education Citizens Advisory Council for Prince Georges County where she is active in developing partnerships that facilitate discussion between parents, families, educators, community leaders, and the PG County school administration to enhance services for students with disabilities which is her passion. She and her husband Randolph reside in Fort Washington Maryland.
Chief Operations Officer (COO)
Andrew Davis serves as Chief Operating Officer at the Council. In this role, Andrew oversees the Programs Division, which includes the following operational functions: credentialing, growth and business development, marketing and communications, public policy and advocacy, research, innovation, and customer relations.
Andrew has over 20 years of experience in the early care and education field. Most recently, Andrew served as Senior Vice President of Partnership and Engagement with Acelero Learning and Shine Early Learning, where he led the expansion of state and community-based partnerships to produce more equitable systems of service delivery, improved programmatic quality, and greater outcomes for communities, children and families. Prior to that, he served as Director of Early Learning at Follett School Solutions.
Andrew earned his MBA from the University of Baltimore and Towson University and his bachelor’s degree from the University of Maryland – University College.
Chief Financial Officer (CFO)
Janice brings more than 20 years of experience in accounting and strategic financial management, with an extensive background spanning global associations, nonprofits, and technology organizations. She most recently served as CFO/COO for a global association advancing women in commercial real estate. Prior to that, she was the CFO at Achieving the Dream, a national nonprofit dedicated to supporting community college success, and Director of Finance at the Society for Human Resource Management (SHRM) and Controller for two technology companies.
A Maryland-licensed CPA, Janice is deeply engaged in the profession through her service on the AICPA Governing Council and leadership roles with the CFO Leadership Council. In 2025, she was recognized as an AICPA Global Woman to Watch. She holds a Master’s degree in International Affairs & Public Policy from UC San Diego and a B.A. in International Affairs & Economics from The George Washington University, bringing both financial expertise and a global policy perspective to her work.
Janice’s journey is uniquely shaped by global and mission-driven experiences. Before transitioning into accounting, she spent a decade managing refugee programs in the United States and abroad, including roles with the International Rescue Committee and the Maryland Office for Refugees & Asylees. She has also lived and worked internationally in both Japan and Uganda.
Outside of work, Janice is a dedicated endurance athlete who completed a full Ironman triathlon in 2024, bringing the same discipline and determination to her personal pursuits as she does to her professional impact.
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