A Moment with Dr. Moore

May 21, 2025

A Job No One Sees: Recognizing Early Childhood Teachers

“Child care is the economy’s invisible driver” the journal Wharton Knowledge pointed out some years ago. And this assertion from one of our nation’s top business schools is gaining more buy- in, as I saw last year when I served on a panel at the National Child Care Innovation Summit, sponsored by Executives Partnering to Invest in Children and the U.S. Chamber of Commerce Foundation. I was there to join business leaders in exploring ways to support early childhood educators, and at one point, I asked the summit attendees how many of them had relied on an early educator for child care in the last five years. Every attendee’s hand went up because they had all depended on the early childhood workforce at some time in their personal or professional lives. Our profession makes an impact on everyone, as the business community nationwide is increasingly coming to see.

“Child care access is an economic development issue,” said Samantha Cole, a child care business liaison at the North Carolina Department of Commerce, which partnered with the advocacy group NC Child to produce a recent report on the impact of the child care shortage. Affordable, accessible child care could add up to 68,000 jobs in the state of North Carolina, increase its annual economic input by up to $13.3 billion and boost its GDP by up to $7.5 billion, the study found. “So, “this is not just an issue associated with improved outcomes for children and families. It is directly related to the health and wellness of our economy across North Carolina,” as Cole explained last year. And more business leaders have recently acknowledged that the broken child care market hurts their bottom line. Business leaders from Missouri to Maine agree on the need to support the child care workforce and advance its professional growth.

“By investing in early childhood education and ensuring that child care providers meet high standards, the state can cultivate a more skilled and educated future workforce,” according to Matt McCormick president and CEO of the Columbia, Missouri, Chamber of Commerce. “Investing in child care is not just an investment in the present but a commitment to the future prosperity of the state and its residents,” he said late last year. And now is the time to act, as the Portland Regional Chamber of Commerce pointed out last March when its Eggs and Issues networking event put a focus on child care. “Maine’s child care industry is at a breaking point,” the chamber warned in a description of the event, “as providers struggle to retain staff without driving up costs for families, creating barriers to workforce growth”—and “businesses have a unique opportunity to lead the way in shaping solutions.”

It’s worth their while since “child care issues are a net drain of about five and a half billion dollars out of our state’s economy,” said Julian Barnes, director of federal government affairs at the Ohio Chamber of Conference when the First Five Years Fund hosted congressional staff this month for an ABCs of Federal Child Care and Early Learning briefing. “That’s a huge burden for not just our economy but for our businesses and employers. So, more and more business owners are becoming wise to the fact that child care is an issue for their ability to attract and retain talent. The more we can do to tackle child care,” Barnes concluded, “the better off the state’s going to be because the labor force participation will go up.”

Part of the solution is seeing educators as the skilled professionals they are, explained Tami Lunan, director of the Ohio-based CEO Project, when she testified at the state house last month in favor of child care measures in the budget process. And Lunan urged the house that new money for the child care sector should go directly to providers to honor the key role they play. “We want to see something transformational, and I think looking to our early childhood workforce is a big part of that.” The industry already has low wages and high turnover, and “continuing to underfund their staff maintains the narrative that the early childhood workforce is not as important as other professions,” Lunan said. “Because we don’t see early childhood businesses as viable, we don’t see their staff as professionals. Instead, too many people look on them more as babysitters”—a fallacy that the Council for Professional Recognition has always strived to combat.

A key part of the Council’s work since our start in 1985 has been putting a spotlight on the crucial role that our field fills for the economy, children and their families. That’s why we’re proud to administer the CDA®, a credential designed for the sole purpose of setting high standards for the early childhood profession. The CDA has gained recognition nationwide, and we continue to improve it as part of our contribution to the early learning field.

In recent years, Council staff and I have worked hard to expand access to the CDA so more educators can get credit for the great work they do. We’ve reimagined the CDA to put a customer focus on everything we do. We’ve ramped up our IT systems to make it simpler for educators to apply for the CDA and track their progress through each step of the credentialing process. We’ve begun allowing virtual observations of classroom performance to make the assessment part of the CDA process more convenient. We’ve issued CDA renewal amnesty offers that help educators keep their credentials up to date even if they earned them several years in the past. And we’re now preparing to offer a new Birth to Five CDA® Credential that will allow educators to broaden their career options by serving in a wider range of early childhood settings.

We’ve also stepped up our advocacy work on behalf of the early childhood field and have a robust policy agenda that consists of the following levers for change: increase access to the CDA and support policies that recognize the CDA in state regulations as the preferred entry-level credential for our field, increase access to credit-bearing CDA training by supporting policies that set up or expand workforce programs, and increase access to early learning career pathways for high school students by expanding CDA career and technical education programs. Finally, we want to ensure early educators get credit for their skills and expertise through policies that promote fair and livable compensation.

The Council is determined to open people’s eyes to the value of “a job that no one sees,” as a Los Angeles educator named Eva put it sadly. Caring for children is crucial but too often overlooked by lawmakers and the public. It’s high time to take this invisible workforce out of the shadows and shine a light on the essential work it does. Now is a great time as we mark Teacher Appreciation Week since our educators are teachers “not babysitters,” as Tami Lunan insisted in the Ohio state house. She’s one of many business leaders who know that child care is an engine of our economy and are now advocating on its behalf. We should join our voices with theirs and make it our business to speak out for the early childhood workforce. We need to see this part of our education system as essential to the public good. Having quality early learning and care lets families work and that builds a better future. So, let’s all raise our hands to support our early childhood teachers. What’s good for them is good for the country, too.

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