Making Child Care the American Way: A Look Back at 2025
I have long believed we must mend our broken child care system, and this year most people have shown they agree. Three out of four U.S. adults say child care costs are a “major problem,” according to a recent poll from The Associated Press (AP) and NORC Center for Public Affairs Research. Almost two-thirds of respondents thought employers should provide free or low-cost care for young children, as AP pointed out when it released the results of the poll last July. Meanwhile, 46 percent said the federal government should make it a high priority to help working families pay for child care, and 45 percent thought children with two parents are better off when one parent stays at home to raise the children. Americans are divided about how to address the child care problem and what role government should play in a solution, making it harder to address the high costs of care. Despite broad consensus on the gravity of the problem, there isn’t a simple fix.
As child advocates and lawmakers search for solutions, America faces a deep child care gap. As of September, over four million children lacked formal care, as the Bipartisan Policy Center (BPC) pointed out. “This gap often forces parents, especially mothers, to reduce their participation in the workforce, constraining labor supply and economic growth in communities across the country,” BPC explained. “As a result, families struggle to make ends meet and employers struggle to retain talent, threatening economic stability nationwide.”
The dilemma is only becoming worse due to “America’s deepening affordability crisis,” CBS News warned last month. “In 2024, the average annual cost of care for one child topped $13,000, up 30 percent from 2020. Families with a single child can end up paying between nine and 16 percent of their income on full-time child care, meaning that they spend more on child care than they do on other basic expenses, including groceries and rent.”
The burden is even heftier for families with more than one child, CNN reported in May. “On average, placing two children at a child care center costs at least 19 percent more than the typical rent in 49 states and the District of Columbia. The tab also exceeded typical annual mortgage payments in 45 states and DC,” a factor that’s shaping the nation’s future. “Parents and individuals are taking a step back and cost is impacting whether they’re going to expand their family,” Bryan Jamele, Care.com’s head of government affairs and public policy, told CNN, drawing on recent government data that showed the U.S. fertility rate is near a record low.
Most Americans think they can’t afford to raise children, the Washington Post reported in November after the release of a new American Family Survey. “Seven in 10 respondents to the survey said they believe raising kids is too expensive—a 13 percent jump from last year,” according to the survey, which tracks public opinion about family life in the U.S. each year. “This year,” as the Post pointed out, “was the first time in the survey’s 11-year run that Americans said finances were the top reason they capped, or planned to cap, the size of their family.”
And while birth rates are plunging, gender gaps are growing, Forbes reported in March. “America’s intensifying child care crisis is exacerbating the gender pay gap, as more parents—especially mothers—are finding themselves forced to prioritize caring for their children over promotions and pay raises,” Forbes pointed out, based on a recent survey done by KinderCare Learning. The survey showed that most working parents with children below the age of 12 have had to return to the office either full or part time, which made it harder to care for their children.
The lack of quality, cost-effective child care has led working moms to leave the labor force in large numbers, as the Washington Post pointed out in August. “The share of working mothers ages 25 to 44 with young children has fallen nearly every month this year, dropping by nearly three percentage points between January and June, to the lowest level in three years.” Their decision to stop working hurt business and the economy, CNN warned in October, since “working mothers had helped drive much of the job market’s post-pandemic comeback.” Now, mounting public attention to the link between access to child care and economic growth has opened promising roads to change.
The ongoing drop in women’s work has led lawmakers nationwide to search for answers. Minnesota Governor Tim Walz was among the first to respond when he announced $6 million to expand access to child care statewide, according to a February report from ABC. Missouri provided $2.5 million to Child Care Works, a program to balance costs between parents, businesses and the state, NPR reported in October. And in November, NPR discussed how “Pennsylvania’s child care funding aims to reopen classrooms and reduce wait lists.” The state’s new budget included a $25 million Childcare Recruitment and Retention line item since “recruitment and retention incentives drive both costs and access,” Lt. Governor Austin Davis told NPR as he praised the bipartisan effort behind the measure. The funding also earned kudos from Ashley Walkowiak, director of the Governor’s Advisory Commission on Women. “These investments,” as she told Fox News last month, “make child care more accessible, affordable and sustainable for families and strengthen our Commonwealth’s child care workforce.”
New Mexico has gone even further by becoming the first state to offer free universal child care, USA Today reported in September. “By investing in universal child care, we are giving families financial relief, supporting our economy and ensuring that every child has the opportunity to grow and thrive,” New Mexico Governor Michelle Lujan Grisham said in a news release. With Grisham’s support, New Mexico started planning for universal, no-cost child care in 2019, when the state founded the Early Childhood Education and Care Department. Then in 2020, Grisham created the Early Childhood Education and Care Fund with $320 million from surplus oil and gas revenues and federal mineral leasing, in the hope that the fund would grow to $1 billion in 10 years.
It’s an investment with potential high returns, as New Mexico Early Childhood Education and Care Department Secretary Elizabeth Groginsky told USA Today. “We have a declining birth rate in New Mexico, so we’re hopeful that this universal child care will entice more people to grow their families, and also for people to move here and support the workforce.” These are goals that New Mexico already achieved as it served families like Kari Ellis and her wife, Amanda Cordova, who participated in the pilot phase of New Mexico’s child care reform.
Since 2022, the couple has chosen their child care provider while the state has covered the bills, and it’s changed their lives as they told CBS last month. Without free child care, “we wouldn’t be in this house right now and Amanda probably wouldn’t have her own business,” Ellis said. “This has opened doors that I don’t know would have been possible before. We were able to find a quality place where our two children are getting the education and support that they need.” And what’s good for their children is good for us all, a message that’s made its way to trend-setting New York City.
Mayor-elect Zohram Mamdani has promised to bring all New Yorkers free child care, a prospect that has sparked support among residents of the Big Apple. He plans to open child care centers inside the city’s department of education, subsidize rent for the centers and raise wages for child care workers to be in line with public school teachers, as CBS reported last month. Taking these steps will require an estimated $6 billion, but it’s a sound investment, the New York Times claimed last month. If Mamdani’s plan succeeds, “he has the chance to change the lives of hundreds of thousands of New Yorkers with young children, many of whom pay over $20,000 a year to send their children to child care.” More than that, “Mamdani’s promise has jolted the conversation about government’s role in child care and the potential impact of a more comprehensive system.”
As the discussion goes on, we need to rethink the way we talk about child care, Elliot Haspel, a senior fellow at the policy think tank Capita told the LA Times in September. “Child care needs to be reframed as an American value,” an argument Haspel made in his recent book Raising a Nation: 10 Reasons Every American Has a Stake in Child Care for All. “A good child care system strengthens our families and means we can stay rooted in our communities and have families the size we want,” Haspel told the Hechinger Report in July. “It’s about giving people the freedom to raise their children the way they want, and that feels very American to me,” Haspel pointed out. So, he contends that “access to high-quality child care is not an individual family obligation but rather a social imperative for us all.” Approaching child care this way will demand “both policy change and cultural change,” Haspel contends—and I agree. We must do more to view the early learning part of our education system as essential to the public good. We can find ways to fix the child care problem if we make affordable care part of the American way.
Ariana’s mother is the last to pick up two-year-old Ariana from the early care and education program late on Friday afternoon. She hugs Ariana and sighs, “I have reached my limits today with Henry still...
For decades, the early childhood education (ECE) field has faced a persistent challenge: the lack of consistent entry-level qualifications. Despite widespread recognition that high-quality early learning experiences are critical to children’s long-term success, the workforce...
At the Council for Professional Recognition, we are committed to ensuring the Child Development Associate® (CDA) Credential™ continues to reflect high‑quality preparation, meaningful learning, and strong alignment with career and education pathways. As part of...
Hawaii faces a documented shortage of qualified early childhood educators, particularly on neighbor islands and in rural communities, leaving many children and families without access to needed care. With a shortage of licensed child care...
Download Your New CDA® Exam Study Guide Now! The Council for Professional Recognition, the organization that administers the CDA® credential, is excited to share the new CDA® exam study guide. This free resource uses research, standards,...
An International Women’s Day Tribute to an Early Childhood Icon International Women’s Day invites us to pause and honor women whose courage and vision have changed the course of history. In our field of early...
Now it’s time to clear the air as families and center directors across the country call for competent educators like those who earn a CDA. This rising demand makes it important to bust the myths...
Each February, the accomplishments of Career and Technical Education (CTE) programs and the importance of “CTE for all students of all ages” as ACTE indicates, are celebrated. CTE Month  is a time to honor the...
A new year brings new opportunities to reach your professional goals. Are you looking to boost your competence and confidence as an early educator in 2026? Consider making an addition to your New Year’s resolutions:...
Mackenzie Pelland serves as Vice President of Product at the Council. In this role, she oversees the Council’s product strategy and portfolio, including credentialing programs, educational publications, professional development resources, and branded merchandise, ensuring offerings are sustainable and responsive to the evolving needs of early childhood educators and the broader early care and education field. Her work focuses on building scalable, user-centered products that strengthen quality and integrity across the Council’s credentialing, educational, and professional learning offerings.
Prior to this role, Mackenzie served as Director of ECE Observation Systems at the Council, where she oversaw the observation portion of the CDA® credentialing assessment process and led the ECE Observation Team. She also worked to support, refine, and strengthen the Professional Development Specialist community to better meet the needs of a diverse CDA® candidate population.
Before joining the Council, Mackenzie was Senior Director of Monitoring and Compliance Systems at Acelero Learning, where she led the development and execution of monitoring systems related to federal grant compliance, child care licensing, health and safety, incident management, and facilities compliance across Head Start programs nationwide. She also previously served as Program Accountability and Policy Implementation Manager at New York City’s Department of Education within the Division of Early Childhood Education.
Mackenzie is recognized as a credentialing specialist by the Institute for Credentialing Excellence. She holds a master’s degree in education policy from Teachers College, Columbia University, a Certificate in Education and Program Evaluation from Georgetown University, and a bachelor’s degree in politics and education from Occidental College.
Elisa Shepherd
Vice President of Strategic Alliances
Elisa Shepherd is the Vice President of Strategic Alliances at the Council, where she leads initiatives to advance the Council’s mission and strategic plan through designing, managing, and executing a comprehensive stakeholder relationship strategy.
With over 25 years of experience in early childhood education (ECE), Elisa has dedicated her career to developing impactful programs, professional development opportunities, and public policies that support working families, young children, and ECE staff. Before joining the Council, Elisa held numerous roles within the childcare industry. Most recently, she served as Associate Vice President at The Learning Experience and as Senior Manager at KinderCare Education, where she influenced government affairs and public policies across 40 states.
Elisa’s commitment to leadership is reflected in her external roles on the Early Care and Education Consortium Board of Directors, the Florida Chamber Foundation Board of Trustees, and as the DEI Caucus Leader for KinderCare Education. She has been recognized as an Emerging Leader in Early Childhood by Childcare Exchange’s Leadership Initiative.
Elisa earned a Bachelor of Science in Psychology with a focus on child development from Pennsylvania State University in State College, PA.
Janie Payne
Vice President of People and Culture
Janie Payne is the Vice President of People and Culture for the Council for Professional Recognition. Janie is responsible for envisioning, developing, and executing initiatives that strategically manage talent and culture to align people strategies with the overarching business vision of the Council. Janie is responsible for driving organizational excellence through strategic talent practices, orchestrating workforce planning, talent acquisition, performance management as well as a myriad of other Human Resources Programs. She is accountable for driving effectiveness by shaping organizational structure for optimal efficiency. Janie oversees strategies that foster a healthy culture to include embedding diversity, equity, and inclusion into all aspects of the organization.
In Janie’s prior role, she was the Vice President of Administration at Equal Justice Works, where she was responsible for leading human resources, financial operations, facilities management, and information technology. She was also accountable for developing and implementing Equal Justice Works Diversity, Equity, and Inclusion strategy focused on attracting diverse, mission-oriented talent and creating an inclusive and equitable workplace environment. With more than fifteen years of private, federal, and not-for-profit experience, Janie is known for her intuitive skill in administration management, human resources management, designing and leading complex system change, diversity and inclusion, and social justice reform efforts.
Before joining Equal Justice Works, Janie was the Vice President of Human Resources and Chief Diversity Officer for Global Communities, where she was responsible for the design, implementation, and management of integrated HR and diversity strategies. Her work impacted employees in over twenty-two countries. She was responsible for the effective management of different cultural, legal, regulatory, and economic systems for both domestic and international employees. Prior to Global Communities, Janie enjoyed a ten-year career with the federal government. As a member of the Senior Executive Service, she held key strategic human resources positions with multiple cabinet-level agencies and served as an advisor and senior coach to leaders across the federal sector. In these roles, she received recognition from management, industry publications, peers, and staff for driving the creation and execution of programs that created an engaged and productive workforce.
Janie began her career with Verizon Communications (formerly Bell Atlantic), where she held numerous roles of increasing responsibility, where she directed a diversity program that resulted in significant improvement in diversity profile measures. Janie was also a faculty member for the company’s Black Managers Workshop, a training program designed to provide managers of color with the skills needed to overcome barriers to their success that were encountered because of race. She initiated a company-wide effort to establish team-based systems and structures to impact corporate bottom line results which was recognized by the Department of Labor. Janie was one of the first African American women to be featured on the cover of Human Resources Executive magazine.
Janie received her M.A. in Organization Development from American University. She holds numerous professional development certificates in Human Capital Management and Change Management, including a Diversity and Inclusion in Human Resources certificate from Cornell University. She completed the year-long Maryland Equity and Inclusion Leadership Program sponsored by The Schaefer Center for Public Policy and The Maryland Commission on Civil Rights. She is a trained mediator and Certified Professional Coach. She is a graduate of Leadership America, former board chair of the NTL Institute and currently co-steward of the organization’s social justice community of practice, and a member of The Society for Human Resource Management. Additionally, Janie is the Board Chairperson for the Special Education Citizens Advisory Council for Prince Georges County where she is active in developing partnerships that facilitate discussion between parents, families, educators, community leaders, and the PG County school administration to enhance services for students with disabilities which is her passion. She and her husband Randolph reside in Fort Washington Maryland.
Andrew Davis
Chief Operations Officer (COO)
Andrew Davis serves as Chief Operating Officer at the Council. In this role, Andrew oversees the Programs Division, which includes the following operational functions: credentialing, growth and business development, marketing and communications, public policy and advocacy, research, innovation, and customer relations.
Andrew has over 20 years of experience in the early care and education field. Most recently, Andrew served as Senior Vice President of Partnership and Engagement with Acelero Learning and Shine Early Learning, where he led the expansion of state and community-based partnerships to produce more equitable systems of service delivery, improved programmatic quality, and greater outcomes for communities, children and families. Prior to that, he served as Director of Early Learning at Follett School Solutions.
Andrew earned his MBA from the University of Baltimore and Towson University and his bachelor’s degree from the University of Maryland – University College.
Janice Bigelow
Chief Financial Officer (CFO)
Jan Bigelow serves as Chief Financial Officer at the Council and has been with the organization since February of 2022.
Jan has more than 30 years in accounting and finance experience, including public accounting, for-profit and not-for-profit organizations. She has held management-level positions with BDO Seidman, Kiplinger Washington Editors, Pew Center for Global Climate Change, Communities In Schools, B’nai B’rith Youth Organization and American Humane. Since 2003, Jan has worked exclusively in the non-profit sector where she has been a passionate advocate in improving business operations in order to further the mission of her employers.
Jan holds a CPA from the State of Virginia and a Bachelor of Arts degree from Lycoming College. She resides in Wilmington, NC with her husband and two dogs.
CounciLINK is Your Connection
Read our monthly e-newsletter and keep up to date on all Council programs and services, as well as the latest news in the world of early care and education. Subscribe today to stay connected with us. You’ll receive timely information on events, webinars, special promotions, and more.