Why Early Childhood Home Visiting Matters: Strengthening Families Through a Qualified Workforce
August 12, 2026
Home > Blog > Why Early Childhood Home Visiting Matters: Strengthening Families Through a Qualified Workforce
The earliest years of a child’s life establish the foundation for lifelong health, learning, and well-being. From pregnancy through age five, rapid brain development makes this a critical period for nurturing relationships, responsive caregiving, and access to services that support healthy development.
Evidence-based early childhood home visiting is one of the nation’s most effective strategies for strengthening families during young children’s formative years. By bringing trained professionals directly into the home, these programs help parents build confidence, support children’s development, and connect families with community resources, all through trusted, family-centered relationships.
Evidence-Based Home Visiting Improves Outcomes
Home visiting is more than a periodic check-in. It is a proven, evidence-based approach that recognizes parents as their child’s first and most influential teachers. Home visitors partner with families to promote healthy development, strengthen parenting practices, identify developmental concerns early, connect families with services that address their individual needs, and much more.
Research consistently shows that evidence-based home visiting programs can:
Improve children’s cognitive, language, and social-emotional development
Strengthen positive parenting practices
Promote healthy pregnancies and infant health
Increase school readiness
Reduce child maltreatment
Connect families to healthcare, education, housing, and social services
Support family self-sufficiency and economic stability
The Home Visitor Educator is Central to Program Success
While evidence-based models provide the framework, skilled home visitors are the foundation of effective service delivery.
Home visitors serve as educators, coaches, advocates, resource navigators, trusted partners and much more. They help parents understand developmental milestones, foster positive parent-child interactions, recognize concerns early, and connect families with services that support their goals. Because this work requires both technical expertise and strong relationship-building skills, home visitors need specialized preparation and ongoing professional development.
Recognizing the importance of a strong workforce, the Health Resources and Services Administration (HRSA) established the Institute for Home Visiting Workforce Development alongside the Jackie Walorski Center for Evidence-Based Case Management. These national initiatives focus on strengthening recruitment, retention, professional development, supervision, workforce well-being and sustainable career pathways for home visiting professionals.
The Council for Professional Recognition applauds these efforts and remains committed to keeping the early childhood field informed about emerging workforce initiatives and opportunities that support professional excellence.
The Council for Professional Recognition is proud to partner with Parents as Teachers, one of the nation’s leading evidence-based home visiting models. Since its founding in 1984, Parents as Teachers has demonstrated positive outcomes in child development, school readiness, parenting knowledge, family well-being and the prevention of child abuse and neglect.
The Value of the Home Visitor CDA Credential™
The Home Visitor Child Development Associate® (CDA) Credential™ recognizes professionals who have demonstrated the competencies needed to provide high-quality, home-based services to young children and their families. Based on the CDA® Competency Standards, the home visitor credential emphasizes child development, family engagement, health and safety, observation, communication, professionalism, and ethical practice.
For home visitors, earning the CDA® demonstrates a commitment to professional excellence and continuous learning. It strengthens knowledge and practical skills, increases confidence and supports career advancement.
For employers, the credential promotes consistency in service delivery and helps ensure that staff enter the workforce with a solid foundation in child development and family-centered practice. This can reduce onboarding time while supporting high-quality programming.
Most importantly, families benefit from working with professionals who have demonstrated nationally recognized competencies and are prepared to provide services with professionalism, respect and cultural responsiveness.
Investing in the Workforce Strengthens Families
Recruiting and retaining qualified home visitors remains one of the field’s greatest challenges. Home visitors often manage demanding caseloads while supporting families experiencing significant social, economic and health-related challenges. Competitive compensation, supportive supervision, professional recognition and meaningful career advancement opportunities are essential to sustaining this workforce.
The Council for Professional Recognition is committed to strengthening the profession through clear career pathways and expanded professional development opportunities. Credentials such as the Home Visitor CDA help professionalize the field while supporting programs in recruiting, retaining, and recognizing qualified professionals.
Looking Ahead
Every child deserves the opportunity to thrive, and every family deserves access to trusted guidance during the earliest years of a child’s life. Evidence-based home visiting has consistently demonstrated that individualized support delivered by qualified professionals leads to healthier child development, stronger parenting, and more resilient families.
The Council’s collaborations with organizations such as Parents as Teachers, the Institute for Home Visiting Workforce Development, and the Jackie Walorski Center for Evidence-Based Case Management reflect a shared commitment to advancing evidence-based practice, strengthening the home visiting workforce, and promoting professional excellence.
As the profession continues to evolve, the Home Visitor CDA Credential will play an increasingly important role in ensuring that home visitors possess the knowledge, skills, and professionalism needed to provide high-quality services that positively impact children and families for generations to come.
Stay Connected
The Council for Professional Recognition invites home visitors and early childhood professionals to join the Council Alumni Network (CAN) Home Visitors group to connect with colleagues, access professional resources, and stay informed about initiatives that strengthen the profession.
To receive updates on credentialing, workforce initiatives, professional development opportunities, and Council news, subscribe to the Council’s CounciLINK newsletter.
The Council is also pleased to present at the 2026 Parents as Teachers International Conference. Our presentation, Stronger Together: Collaborating with Families to Achieve Lasting Impact Throughout Life will be available in both English and Spanish. These interactive presentations will explore how national early childhood standards and home visitor competencies strengthen partnerships with families, promote culturally responsive practices, and support children’s healthy development from birth.
Whether you are a home visitor, program administrator, trainer, policymaker, or early childhood advocate, we invite you to engage with the Council’s work and join us in strengthening the future of home visiting.
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Mackenzie Pelland serves as Vice President of Product at the Council. In this role, she oversees the Council’s product strategy and portfolio, including credentialing programs, educational publications, professional development resources, and branded merchandise, ensuring offerings are sustainable and responsive to the evolving needs of early childhood educators and the broader early care and education field. Her work focuses on building scalable, user-centered products that strengthen quality and integrity across the Council’s credentialing, educational, and professional learning offerings.
Prior to this role, Mackenzie served as Director of ECE Observation Systems at the Council, where she oversaw the observation portion of the CDA® credentialing assessment process and led the ECE Observation Team. She also worked to support, refine, and strengthen the Professional Development Specialist community to better meet the needs of a diverse CDA® candidate population.
Before joining the Council, Mackenzie was Senior Director of Monitoring and Compliance Systems at Acelero Learning, where she led the development and execution of monitoring systems related to federal grant compliance, child care licensing, health and safety, incident management, and facilities compliance across Head Start programs nationwide. She also previously served as Program Accountability and Policy Implementation Manager at New York City’s Department of Education within the Division of Early Childhood Education.
Mackenzie is recognized as a credentialing specialist by the Institute for Credentialing Excellence. She holds a master’s degree in education policy from Teachers College, Columbia University, a Certificate in Education and Program Evaluation from Georgetown University, and a bachelor’s degree in politics and education from Occidental College.
Elisa Shepherd
Vice President of Strategic Alliances
Elisa Shepherd is the Vice President of Strategic Alliances at the Council, where she leads initiatives to advance the Council’s mission and strategic plan through designing, managing, and executing a comprehensive stakeholder relationship strategy.
With over 25 years of experience in early childhood education (ECE), Elisa has dedicated her career to developing impactful programs, professional development opportunities, and public policies that support working families, young children, and ECE staff. Before joining the Council, Elisa held numerous roles within the childcare industry. Most recently, she served as Associate Vice President at The Learning Experience and as Senior Manager at KinderCare Education, where she influenced government affairs and public policies across 40 states.
Elisa’s commitment to leadership is reflected in her external roles on the Early Care and Education Consortium Board of Directors, the Florida Chamber Foundation Board of Trustees, and as the DEI Caucus Leader for KinderCare Education. She has been recognized as an Emerging Leader in Early Childhood by Childcare Exchange’s Leadership Initiative.
Elisa earned a Bachelor of Science in Psychology with a focus on child development from Pennsylvania State University in State College, PA.
Janie Payne
Chief Administrative Officer (CAO)
Janie Payne is the Chief Administrative Officer (CAO) for the Council for Professional Recognition. Janie is responsible for envisioning, developing, and executing initiatives that strategically manage talent and culture to align people strategies with the overarching business vision of the Council. Janie is responsible for driving organizational excellence through strategic talent practices, orchestrating workforce planning, talent acquisition, performance management as well as a myriad of other Human Resources Programs. She is accountable for driving effectiveness by shaping organizational structure for optimal efficiency. Janie oversees strategies that foster a healthy culture to include embedding diversity, equity, and inclusion into all aspects of the organization.
In Janie’s prior role, she was the Vice President of Administration at Equal Justice Works, where she was responsible for leading human resources, financial operations, facilities management, and information technology. She was also accountable for developing and implementing Equal Justice Works Diversity, Equity, and Inclusion strategy focused on attracting diverse, mission-oriented talent and creating an inclusive and equitable workplace environment. With more than fifteen years of private, federal, and not-for-profit experience, Janie is known for her intuitive skill in administration management, human resources management, designing and leading complex system change, diversity and inclusion, and social justice reform efforts.
Before joining Equal Justice Works, Janie was the Vice President of Human Resources and Chief Diversity Officer for Global Communities, where she was responsible for the design, implementation, and management of integrated HR and diversity strategies. Her work impacted employees in over twenty-two countries. She was responsible for the effective management of different cultural, legal, regulatory, and economic systems for both domestic and international employees. Prior to Global Communities, Janie enjoyed a ten-year career with the federal government. As a member of the Senior Executive Service, she held key strategic human resources positions with multiple cabinet-level agencies and served as an advisor and senior coach to leaders across the federal sector. In these roles, she received recognition from management, industry publications, peers, and staff for driving the creation and execution of programs that created an engaged and productive workforce.
Janie began her career with Verizon Communications (formerly Bell Atlantic), where she held numerous roles of increasing responsibility, where she directed a diversity program that resulted in significant improvement in diversity profile measures. Janie was also a faculty member for the company’s Black Managers Workshop, a training program designed to provide managers of color with the skills needed to overcome barriers to their success that were encountered because of race. She initiated a company-wide effort to establish team-based systems and structures to impact corporate bottom line results which was recognized by the Department of Labor. Janie was one of the first African American women to be featured on the cover of Human Resources Executive magazine.
Janie received her M.A. in Organization Development from American University. She holds numerous professional development certificates in Human Capital Management and Change Management, including a Diversity and Inclusion in Human Resources certificate from Cornell University. She completed the year-long Maryland Equity and Inclusion Leadership Program sponsored by The Schaefer Center for Public Policy and The Maryland Commission on Civil Rights. She is a trained mediator and Certified Professional Coach. She is a graduate of Leadership America, former board chair of the NTL Institute and currently co-steward of the organization’s social justice community of practice, and a member of The Society for Human Resource Management. Additionally, Janie is the Board Chairperson for the Special Education Citizens Advisory Council for Prince Georges County where she is active in developing partnerships that facilitate discussion between parents, families, educators, community leaders, and the PG County school administration to enhance services for students with disabilities which is her passion. She and her husband Randolph reside in Fort Washington Maryland.
Andrew Davis
Chief Operations Officer (COO)
Andrew Davis serves as Chief Operating Officer at the Council. In this role, Andrew oversees the Programs Division, which includes the following operational functions: credentialing, growth and business development, marketing and communications, public policy and advocacy, research, innovation, and customer relations.
Andrew has over 20 years of experience in the early care and education field. Most recently, Andrew served as Senior Vice President of Partnership and Engagement with Acelero Learning and Shine Early Learning, where he led the expansion of state and community-based partnerships to produce more equitable systems of service delivery, improved programmatic quality, and greater outcomes for communities, children and families. Prior to that, he served as Director of Early Learning at Follett School Solutions.
Andrew earned his MBA from the University of Baltimore and Towson University and his bachelor’s degree from the University of Maryland – University College.
Janice Stucke
Chief Financial Officer (CFO)
Janice brings more than 20 years of experience in accounting and strategic financial management, with an extensive background spanning global associations, nonprofits, and technology organizations. She most recently served as CFO/COO for a global association advancing women in commercial real estate. Prior to that, she was the CFO at Achieving the Dream, a national nonprofit dedicated to supporting community college success, and Director of Finance at the Society for Human Resource Management (SHRM) and Controller for two technology companies.
A Maryland-licensed CPA, Janice is deeply engaged in the profession through her service on the AICPA Governing Council and leadership roles with the CFO Leadership Council. In 2025, she was recognized as an AICPA Global Woman to Watch. She holds a Master’s degree in International Affairs & Public Policy from UC San Diego and a B.A. in International Affairs & Economics from The George Washington University, bringing both financial expertise and a global policy perspective to her work.
Janice’s journey is uniquely shaped by global and mission-driven experiences. Before transitioning into accounting, she spent a decade managing refugee programs in the United States and abroad, including roles with the International Rescue Committee and the Maryland Office for Refugees & Asylees. She has also lived and worked internationally in both Japan and Uganda.
Outside of work, Janice is a dedicated endurance athlete who completed a full Ironman triathlon in 2024, bringing the same discipline and determination to her personal pursuits as she does to her professional impact.
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