Ihkeem Ma’at: On Business and Books

August 26, 2025

“A book changed my life,” says Ihkeem Ma’at, founder & CEO of The Bookshelf Project, a nonprofit that provides home libraries to low-income families in Washington, DC, and Maryland. At just 11 years old, Ihkeem read Gifted Hands, the autobiography of Dr. Ben Carson, chronicling his journey from a troubled childhood in Detroit to triumph as a renowned pediatric neurosurgeon. That book didn’t just inspire Ihkeem. It convinced him that his own potential was far greater than he had imagined.

That same conviction fuels The Bookshelf Project, which has given away more than 800 books and nearly 500 bookshelves to families since 2017. “Every child should have the chance to build literacy skills by having access to books and parents who read to them every day,” Ihkeem says.

Ihkeem’s passion for literacy is rooted in personal experience. Read-alouds were not part of Ihkeem’s home life while he was growing up. His father was largely absent, and his hardworking mother had little time. “I was extremely quiet as a child, not rambunctious like other kids. In second grade, I was negatively labeled and sent back to first grade for an extra year. That left a mark on me for the rest of elementary school,” he recalls.

Reading Gifted Hands gave Ihkeem the confidence to persevere through middle school and high school. He would ultimately go on to earn his associate and bachelor’s degrees in business administration with a concentration in project management.

After college, Ihkeem spent four years as an assistant project manager in commercial real estate construction. But his true calling emerged when he became a certified entrepreneurship teacher through the Network for Teaching Entrepreneurship (NFTE) nearly 20 years ago.

He went on to establish his first nonprofit, the Brave Heart Entrepreneurial Youth Camp (BHEYC), while also serving as a manager at the Community Preservation Development Corporation in Washington, DC. There, he led community-based initiatives to improve the quality of life for adults and children living in low-income housing, and he taught young people the fundamentals of starting a business.

“I wanted our youth to know they don’t have to wait until adulthood to start a business,” he explains. “In marginalized communities, children often lack role models who are business owners. I wanted them to understand that they can view any career—firefighter, doctor, or NBA player—as a business, and that they can use their skills to create something of their own.”

While teaching in DC public schools, Ihkeem saw firsthand the link between low literacy rates and limited life opportunities. Nearly 70 percent of students were not reading at grade level, and the data coupled with his classroom experience pushed him in a new direction. He began to focus more deeply on early literacy development, and he eventually phased out his entrepreneurial youth work.

His path took a pivotal turn when he met Maurice Sykes, a nationally recognized early childhood education expert while serving on the Washington Teachers Union early childhood taskforce. The two connected over their shared commitment to literacy and early learning, and in 2020, Ihkeem joined the DC Early Learning Collaborative (DCELC), where Maurice served on the board of directors. As collaboration and advocacy director at DCELC, Ihkeem now works with diverse stakeholders to ensure children from birth to school entry have access to high-quality, affordable early care and education.

As the former president of the DC Black Child Development Institute (BCDI-DC), Ihkeem helped launch The Bookshelf Project, an initiative that he created to promote early literacy. When his term ended, he reestablished the initiative in 2021 as an independent 501(c)(3) nonprofit.

Since then, partnerships with organizations like WETA, Washington Hebrew Congregation, DC Department of Parks and Recreation, First Books and Martha’s Table have fueled the growth of Ihkeem’s nonprofit. Through Martha’s Table, Ihkeem was able to secure a grant that helped him purchase a book delivery van to reach more families. Ihkeem often delivers the shelves himself, using the moment to speak with parents about reading, family engagement, and the joy of building a culture of reading in the home.

Ihkeem’s nonprofit also advances reading in our early childhood settings. Knowing that early childhood teachers are crucial to children’s literacy success, The Bookshelf Project began offering early literacy professional development within the last year. The purpose of the training is to expose early childhood teachers to early literacy strategies, especially dialogic reading, a method that turns storytime into an interactive conversation. The trainings are delivered by professional literacy consultants who equip early childhood educators with the tools to create literacy-rich environments, foster language development, and engage families. Revenue from the trainings helps fund free books and bookshelves for families, including underserved family child care providers.

Merging his passions for entrepreneurship and literacy, Ihkeem wrote a children’s book, The Entrepreneur in Me. It was inspired by his youngest nephew who Ihkeem wanted to learn the value of money and how to earn his own money through entrepreneurship. The story teaches children basic business principles and encourages them to see themselves as creators and problem solvers.

Ihkeem’s commitment to children and families is about more than books or business; it’s about community well-being. He draws inspiration from a Maasai greeting: “How are the children?” The reply, “The children are well,” reflects the health of the entire community.

“That’s the basis of my work,” Ihkeem says. “If the children are well, then the people of our society will be well.”

Join Ihkeem Ma’at and The Bookshelf Project in building in-home libraries for children that provide access to books—and the brighter future they deserve. Support the mission today by donating at www.thebookshelfproject.org.

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